Since 1966, Peet’s has been dedicated to the pursuit of better coffee. When Alfred Peet moved to the U.S., he was stunned by the bland coffee Americans were drinking and opened a coffee store in Berkeley, California selling small batch, hand-roasted craft coffee with a rich, bold taste. He was called ‘A Coffee Master’ since then. Single-handedly helps the American consumer appreciate freshly roasted, dark roast blends. For over fifty years we've been dedicated to crafting the perfect cup.