With its unique taste of "soft ice cream", DQ became "the queen of the dairy industry" in one fell swoop. Invented by J.F. McCullough and his son Alex in 1938; the first Dairy Queen store was born in Illinois in 1940. More than 7,000 chain stores in 25 countries. The DQ star product "Blizzard® Series" has always enjoyed the magical reputation of "pouring without pouring", and has become a new trend in the ice cream industry. DQ has always been committed to leading the lifestyle of leisure and fashion, and passing the brand concept of "Enjoy what you enjoy" to more consumers.