Massimo Dutti was founded in 1985. The brand started with designing menswear. Later, in 1995, women's clothing was launched, with various women's styles as the design direction, from the fashionable urban route to the relaxed casual style. In 2003, Massimo Dutti launched a children's clothing line under the trade name "Massimo Dutti Boys & Girls". Multiple market stores with corresponding scales are gradually introducing this series of clothing and setting them up in specific spaces.