SWAROVSKI, founded in Austria in 1895, is one of the world's largest manufacturers of cut crystals. Its brands of crystal jewellery, fashion accessories, home furnishings, gifts and art collections bring an intoxicating light to the world. Adhering to the company's founder Daniel Swarovski I's beliefs and corporate policies, Swarovski is committed to the pursuit of perfection, precision cutting and continuous innovation, and to practice the founder's motto: "Keep improving." Combining excellent quality, superb craftsmanship and outstanding creativity, Swarovski aims to bring customers a variety of product choices and add sparkle to people every day.